Innovative Marketing Strategies Pushing A Skin Care Company Into High Growth

Five trends are reshaping the global skin care market.

1. The global inhabitants are becoming older – The vigorous longevity revolution of the 20^th century seems to have taken strong roots. Both the Western Countries and Japan have sizeable population over the age 50.

2. Increasing affluence in the emerging markets – Brazil, Russia, China and India have shown exponential growth in recent years. This has resulted in a growing demand for high end skin care products.

3. Scientific advances – Skin care companies by aggressively unveiling technologically advanced formulations are reaping benefits of better margins on sales. The rise in incomes in the emerging markets has also contributed to higher sales of pharmacy and masstige brands.

4. The desire to look ageless – With the increase in the number of ageing population, the pursuit for the fountain of youth is on the rise. People are taking better care of their skin because they want their outward appearances to reflect their youthfulness.

5. Awareness of health concerns in beauty products – Increased knowledge of the harmful effects of certain ingredients is leading to consumers’ preference to avoid chemicals, preservatives, colors and growth hormones. Skin care companies aware of the population’s health concerns are focusing on products that are safe.

The above trends are proving to be a challenge as well as an opportunity to persons like Thomas Shipley, who is heading Atlantic Coast Brands (ACB).

Shipley’s aim is that ACB must be the eventual destination of anti-ageing solutions. The products of Atlantic Coast Brands have proved its mettle by showing amazing results. The success was no less in part due to aggressive direct response marketing efforts initiated by Thomas Shipley.

The innovative marketing strategies guided by Shipley have put Atlantic Coast Brands into a fast lane. The company today is a leader in skin care with its strong assortment of iconic beauty brands. Thomas Shipley is presently Founder/CEO of the Atlantic Coast Brands.

Atlantic Coast Brands – Changing The Way You Think About Beauty Solutions

Atlantic Coast Brands or ACB develops and sells health and beauty products through iconic brands to millions of customers from all over the world. The brands that come under the purview of ACB include Hydroxatone, Keranique, Luminique, and Miracle Skin Transformer. The company is based in New Jersey and was founded by Andrew Surwilo and Thomas Shipley in 2005.


All the ACB products are scientifically formulated and clinically tested so that you get visible and real results within a relatively short time, if you are using these products as directed. If you are suffering from rampant hair fall or signs of aging on your skin, you can opt for the effective yet affordable solutions provided by ACB and look years younger than your actual age.

Atlantic Coast Brands has changed the way people think about skin or hair care products. It has pioneered the 360 degrees marketing approach, where a customer can buy when, where, and how he wants to. The products from these ACB brands are made available to potential customers primarily through the internet and also through newspapers and magazines. The idea is to ensure that a person wanting to procure any of the products from ACB has easy access to the same.

This flexibility of procuring beauty products through multiple channels within a 24x7 format has resulted in the formation of long lasting relationship between the brands and their respective customers. This in turn has added significantly to brand building, where first time users happy with product efficacy and easy availability have become loyal to ACB brands.


In this context, the fact that the Atlantic Coast Brands has been recognized as one of the fastest growing consumer products company in 2010 and 2011 should not come as any surprise. It has also won several awards and recognitions thereafter; for instance, in 2012 it has won the NJCC Business Achievement Award, another feather in its already illustrious cap.