Innovative Marketing Strategies Pushing A Skin Care Company Into High Growth

Five trends are reshaping the global skin care market.

1. The global inhabitants are becoming older – The vigorous longevity revolution of the 20^th century seems to have taken strong roots. Both the Western Countries and Japan have sizeable population over the age 50.

2. Increasing affluence in the emerging markets – Brazil, Russia, China and India have shown exponential growth in recent years. This has resulted in a growing demand for high end skin care products.

3. Scientific advances – Skin care companies by aggressively unveiling technologically advanced formulations are reaping benefits of better margins on sales. The rise in incomes in the emerging markets has also contributed to higher sales of pharmacy and masstige brands.

4. The desire to look ageless – With the increase in the number of ageing population, the pursuit for the fountain of youth is on the rise. People are taking better care of their skin because they want their outward appearances to reflect their youthfulness.

5. Awareness of health concerns in beauty products – Increased knowledge of the harmful effects of certain ingredients is leading to consumers’ preference to avoid chemicals, preservatives, colors and growth hormones. Skin care companies aware of the population’s health concerns are focusing on products that are safe.

The above trends are proving to be a challenge as well as an opportunity to persons like Thomas Shipley, who is heading Atlantic Coast Brands (ACB).

Shipley’s aim is that ACB must be the eventual destination of anti-ageing solutions. The products of Atlantic Coast Brands have proved its mettle by showing amazing results. The success was no less in part due to aggressive direct response marketing efforts initiated by Thomas Shipley.

The innovative marketing strategies guided by Shipley have put Atlantic Coast Brands into a fast lane. The company today is a leader in skin care with its strong assortment of iconic beauty brands. Thomas Shipley is presently Founder/CEO of the Atlantic Coast Brands.