Atlantic
Coast Brands (ACB) is a fast growing consumer products company
founded in 2005 by Andrew Surwilo and Thomas Shipley. The company creates
iconic brands that represent scientifically advanced beauty products to cater
to the needs of a rapidly growing customer base from across the world. The
founders, who had been direct response marketing professionals earlier, have
extensive experience in product development, handling entrepreneurial projects,
and managing online and off line marketing and media campaigns.
Within a span of a decade, ACB has emerged to be
one of the leading personal care marketers in the US focused on the needs of
the “baby boomers” generation. Several ACB brands such as Hydroxatone
and Keranique have become household names today, offering high quality and
innovative products that live up to customer expectations in myriad
ways.
Under the leadership of Andrew Surwilo and Thomas
Shipley, Atlanti Coast Brands has brought about a revolution of sorts in the
way consumers can access beauty products and solutions. This company is the
pioneer in 360 degrees marketing, where potential customers can buy when,
where, and how they wish. The products of the various brands that come under ACB
are available in multiple channels, be it retail, online, or home shopping
networks.
With total flexibility provided to customers and
multi channel access, ACB has been able to emerge as one of the fastest growing
consumer products companies in the beauty and wellness industry today. This
vision of the company has also helped in the building up of brand awareness and
customer loyalties.
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