Thursday, 18 December 2014

Atlantic Coast Brands – Exponential Growth Under Andrew Surwilo



Atlantic Coast Brands (ACB) is a fast growing consumer products company founded in 2005 by Andrew Surwilo and Thomas Shipley. The company creates iconic brands that represent scientifically advanced beauty products to cater to the needs of a rapidly growing customer base from across the world. The founders, who had been direct response marketing professionals earlier, have extensive experience in product development, handling entrepreneurial projects, and managing online and off line marketing and media campaigns.

Within a span of a decade, ACB has emerged to be one of the leading personal care marketers in the US focused on the needs of the “baby boomers” generation. Several ACB brands such as Hydroxatone and Keranique have become household names today, offering high quality and innovative products that live up to customer expectations in myriad ways.  

Under the leadership of Andrew Surwilo and Thomas Shipley, Atlanti Coast Brands has brought about a revolution of sorts in the way consumers can access beauty products and solutions. This company is the pioneer in 360 degrees marketing, where potential customers can buy when, where, and how they wish. The products of the various brands that come under ACB are available in multiple channels, be it retail, online, or home shopping networks.

With total flexibility provided to customers and multi channel access, ACB has been able to emerge as one of the fastest growing consumer products companies in the beauty and wellness industry today. This vision of the company has also helped in the building up of brand awareness and customer loyalties.

The skincare and hair care brands coming under the purview of ACB are high on efficacy and have changed the way women deal with the rather distressing issues of aging skin and rampant hair loss. The beauty products are grounded in real science and have given users new hope in dealing with situations that were considered outside their control. ACB has brought in a new ray of hope to millions of users from across the world through its innovative skincare and hair care brands.

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