Atlantic Coast Brands (ACB) is a company creating
iconic beauty brands aimed at the baby boomers demographic. The focus of the
company is towards developing scientifically advanced hair care and skincare
products that deliver results for a growing base of customers from all across
the world. This company was co-founded in 2005 by Andrew Surwilo and Thomas
Shipley, both men having valuable experience in taking care of a large number
of entrepreneurial projects in their careers before they started ACB.
Under their leadership, this beauty company has
come a long way and has revolutionized the way consumers access beauty products
from world class brands. The company focuses on 360 degrees marketing, where a
potential user can enjoy greater access to the products from the various
brands coming under the purview of ACB. Customers can take a call on when,
where, and how to buy a product that they find interesting. This in turn
strengthens the relationship of customers with brands such as Hydroxatone and Keranique.
Moreover, the word of mouth publicity helps in the spreading of awareness about
the various ACB brands.
The vision, leadership, and excellent style of
management of Andrew Surwilo and Thomas
Shipley has helped ACB to become one of the fastest growing companies in the
consumer products market today, supplying a range of products to cater to the
evolving needs of the baby boomers generation. Within a decade of its
existence, ACB has evolved to be quite a bit more than a direct response
company, understanding consumer perceptions and delivering products to meet the
same.
The biggest brands that come under ACB include
Hydroxatone and Keranique. The first is a skincare line focused on creating a
range of anti aging products. The second is a hair care company creating
specially formulated products to treat thinning hair in women of all ages and
hair types.
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