ACB - Amazing The World With Skin Care And Hair Care Brands

Founded in 2005, ACB is the brainchild of Andrew Surwilo and Thomas Shipley who sought to make their presence felt in the highly competitive world of consumer products in the U.S. From the time of its inception, the company stood out from the crowd with its highly successful range of skincare and hair care products marketed through multi-channels such as television, telemarketing, print and online resources. Today the company is renowned the world over for its iconic skin care and hair care products.

Exemplary Product Line

The biggest brand from Atlantic Coast Brands is definitely the Hydroxatone skin care line that has won the trust and admiration of millions of women all over the world. Additionally, the company continues to create several high-quality beauty care products backed by years of scientific research and clinical trials. The dedication to develop and market products guaranteed to exceed customer expectations has earned the company over 10 million satisfied customers worldwide.

The company had a goal to develop the world’s best anti-aging product featuring clinically tested and proven ingredients and capable of delivering fast and visible wrinkle reduction results. The dream project lead to the development of Hydroxatone – an amazing product with the most scientifically advanced ingredients formulated to provide long-term results in reducing the appearance of fine lines, wrinkles and dark circles.

The company also made a triumphant entry into the hair care industry with Keranique. Hair products in this range have been developed to restore the volume, strength and health of thinning hair. In addition to enhancing hair regrowth, the products in the Keranique series also protect the hair and boost its volume.

Customers today have unlimited choices and platforms when it comes to purchasing or sampling beauty care products. ACB identifies these channels and operates a 380-degree perspective so that consumers can easily locate and purchase products through multiple mediums.

ACB Charting Its Own Success Story Under The Leadership Of Andrew Surwilo And Thomas Shipley

Atlantic Coast Brands (ACB) is a company creating iconic beauty brands aimed at the baby boomers demographic. The focus of the company is towards developing scientifically advanced hair care and skincare products that deliver results for a growing base of customers from all across the world. This company was co-founded in 2005 by Andrew Surwilo and Thomas Shipley, both men having valuable experience in taking care of a large number of entrepreneurial projects in their careers before they started ACB.

Under their leadership, this beauty company has come a long way and has revolutionized the way consumers access beauty products from world class brands. The company focuses on 360 degrees marketing, where a potential user can enjoy  greater access to the products from the various brands coming under the purview of ACB. Customers can take a call on when, where, and how to buy a product that they find interesting. This in turn strengthens the relationship of customers with brands such as Hydroxatone and Keranique. Moreover, the word of mouth publicity helps in the spreading of awareness about the various ACB brands.

The vision, leadership, and excellent style of management of Andrew Surwilo and Thomas Shipley has helped ACB to become one of the fastest growing companies in the consumer products market today, supplying a range of products to cater to the evolving needs of the baby boomers generation. Within a decade of its existence, ACB has evolved to be quite a bit more than a direct response company, understanding consumer perceptions and delivering products to meet the same.

The biggest brands that come under ACB include Hydroxatone and Keranique. The first is a skincare line focused on creating a range of anti aging products. The second is a hair care company creating specially formulated products to treat thinning hair in women of all ages and hair types.

Why Andrew Surwilo Believes Your Skin Can Look Younger than it Does?

Looking younger than one’s age is the unstated desire of every man and woman. While some individuals are naturally blessed with youthful looks that betray their real age, many others are not so fortunate. That’s why there are so many brands of anti aging creams, each one promising to transform your looks magically and take years off your face.

Do anti aging creams really work? Andrew Surwilo and Thomas Shipley certainly believe they do. The success story of their company, ACB, proves that with the right combination of ingredients and effective marketing, it is possible to help men and women from the aging demographic fight the visible signs of aging.

Makes Wrinkles Look Less Prominent Within Just Weeks

ACB manufactures and markets Hydroxatone, the popular anti wrinkle brand that has proved to be a game changer in the cosmetics market. Hydroxatone contains clinically proven ingredients that help diminish the appearance of fine lines and wrinkles, and even reduce the appearance of even deep wrinkles in the forehead area.

With regular use, you can experience many other benefits. It helps reduce the appearance of hyperpigmentation, reduces skin discoloration, and uneven skin tone. The condition of your skin improves remarkably within weeks, as Hydroxatone helps improve skin hydration in a vast majority of users and across all age groups. Ingredients like Matrixyl 3000, Argireline, and Hyaluronic Acid have proven capabilities to make your skin look and feel smooth and younger.

Hydroxatone can be ordered online conveniently from the company’s website through a safe and secure process.

ACB Growing Executive Ranks With Three VPs and a CFO Hired

Jersey City, New Jersey   March 25, 2011   Lifestyle News
(PRLEAP.COM) Jersey City, NJ – March 25, 2011 – It's a good problem to have: how to successfully manage double-digit growth on a quarterly basis. ACB, the maker of luxury beauty brands such as Hydroxatone®, Keranique® and Luminique®, has responded with an active round of hiring including a new CFO , three new Vice Presidents and over 100 additional employees in 2011 to date.

John Ende is ACB's new CFO. He was formerly the CEO of Argent Trading, Inc, CEO of International Collectors Society, Inc and CFO of International Masters Publishers.

Holli Westby is the new Vice President of Retail Sales, a new position at ACB. She was formerly Vice President of Retail Sales at P&G Prestige.

Steve Brita is the new Vice President of E-Commerce and Digital Strategy, also a new position at ACB.
He was formerly Director of Digital Strategy for Publishers Clearing House and a Vice President at Zumbox.

Linda Andersen is the new Vice President of Marketing, Planning & Analysis, also a new position at ACB.
was formerly a Senior Consultant at Nutrisytem and as VP of E-Commerce at Rodale and the Director of Brand Development at M&M/Mars, Inc.

Responding to the growth of the company and a call from President Obama to the nation's CEOs to get hiring, ACB Co-founder/CEOs Thomas Shipley and Andrew Surwilo pledged last December to hire 200 by the end of 2011. They have reached half of that goal before the end of 2011's first quarter with exactly 100 new employees hired and retained as of March 10, 2011.

"The incredible growth we have experienced as an organization has made this a very exciting and busy time at ACB," said Co-founder/CEO Thomas Shipley, "The executives hired this year have a proven track record for building efficient and extensive corporate structures, which is exactly what is needed during this time of rapid, far-reaching expansion."

About ACB:
Atlantic Coast Brands was started by Andrew Surwilo and Thomas Shipley in 2005 to create and market efficacious skin-care brands for today's working women. The result is their flagship beauty brand, Hydroxatone®. ACB launched several other brands over the next few years including Keranique™, Luminique™ and the ultra high-end D.N.A. line. Surwilo and Shipley were named finalists of Ernst & Young's 2010 NJ Entrepreneur of the Year. ACB is a member of the 2010 Inc. 500, Inc. Magazine's list of America's fastest growing companies. Hydroxatone® is the official skin-care sponsor of the 2011 Daytime Emmy Awards and the official skin-care partner of the National Association of Television Arts & Sciences. ACB focuses on being a responsible, reliable corporate citizen with multiple initiatives benefitting national charities and the local community. Hydroxatone® is a Proud Sponsor of the 2011 CEW Beauty Awards.  

Contact Information
Matt Schapiro
Atlantic Coast Brands

Source: http://www.prleap.com/pr/173770/