Atlantic Coast Brands – Exponential Growth Under Andrew Surwilo

Atlantic Coast Brands (ACB) is a fast growing consumer products company founded in 2005 by Andrew Surwilo and Thomas Shipley. The company creates iconic brands that represent scientifically advanced beauty products to cater to the needs of a rapidly growing customer base from across the world. The founders, who had been direct response marketing professionals earlier, have extensive experience in product development, handling entrepreneurial projects, and managing online and off line marketing and media campaigns.

Within a span of a decade, ACB has emerged to be one of the leading personal care marketers in the US focused on the needs of the “baby boomers” generation. Several ACB brands such as Hydroxatone and Keranique have become household names today, offering high quality and innovative products that live up to customer expectations in myriad ways.  

Under the leadership of Andrew Surwilo and Thomas Shipley, Atlanti Coast Brands has brought about a revolution of sorts in the way consumers can access beauty products and solutions. This company is the pioneer in 360 degrees marketing, where potential customers can buy when, where, and how they wish. The products of the various brands that come under ACB are available in multiple channels, be it retail, online, or home shopping networks.

With total flexibility provided to customers and multi channel access, ACB has been able to emerge as one of the fastest growing consumer products companies in the beauty and wellness industry today. This vision of the company has also helped in the building up of brand awareness and customer loyalties.

The skincare and hair care brands coming under the purview of ACB are high on efficacy and have changed the way women deal with the rather distressing issues of aging skin and rampant hair loss. The beauty products are grounded in real science and have given users new hope in dealing with situations that were considered outside their control. ACB has brought in a new ray of hope to millions of users from across the world through its innovative skincare and hair care brands.

ACB Charting Its Own Success Story Under The Leadership Of Andrew Surwilo And Thomas Shipley

Atlantic Coast Brands (ACB) is a company creating iconic beauty brands aimed at the baby boomers demographic. The focus of the company is towards developing scientifically advanced hair care and skincare products that deliver results for a growing base of customers from all across the world. This company was co-founded in 2005 by Andrew Surwilo and Thomas Shipley, both men having valuable experience in taking care of a large number of entrepreneurial projects in their careers before they started ACB.

Under their leadership, this beauty company has come a long way and has revolutionized the way consumers access beauty products from world class brands. The company focuses on 360 degrees marketing, where a potential user can enjoy  greater access to the products from the various brands coming under the purview of ACB. Customers can take a call on when, where, and how to buy a product that they find interesting. This in turn strengthens the relationship of customers with brands such as Hydroxatone and Keranique. Moreover, the word of mouth publicity helps in the spreading of awareness about the various ACB brands.

The vision, leadership, and excellent style of management of Andrew Surwilo and Thomas Shipley has helped ACB to become one of the fastest growing companies in the consumer products market today, supplying a range of products to cater to the evolving needs of the baby boomers generation. Within a decade of its existence, ACB has evolved to be quite a bit more than a direct response company, understanding consumer perceptions and delivering products to meet the same.

The biggest brands that come under ACB include Hydroxatone and Keranique. The first is a skincare line focused on creating a range of anti aging products. The second is a hair care company creating specially formulated products to treat thinning hair in women of all ages and hair types.

– Stalwarts Behind The Phenomenal Success Of ACB

Thomas Shipley and Andrew Surwilo are co-founders of the Atlantic Coast Brands (ACB), a company that has changed the way a consumer today can access beauty solutions through its many iconic brands and clinically tested products. The company works to create lasting relationships with its growing consumer base, where they can procure the scientifically advanced beauty products at their convenience. This 360 degree marketing approach where the company allows the customers to decide when, where, and how to buy products they like from its many world class brands is responsible for ACB creating waves in the US consumer products market.

All this has been possible due to the powerful leadership and exemplary management skills of Thomas Shipley and Andrew Surwilo. These dynamic personalities have helped ACB understand consumer perceptions and cater to the needs of the customers in the best manner possible.

Both these men have extensive experience and valuable expertise in handling entrepreneurial projects before they started with ACB. Andrew Surwilo has been the brains behind several successful projects and programs, such as the Premier Fitness and Welfare lifestyle program, which went on to generate $25 million revenue in a relatively short time span of 12 months. He has created and deployed several such fee based continuity programs, all of which went on to become commercial successes with time.

The cofounders of the company were finalists in the Ernst & Young Entrepreneur of the Year in 2011, for the second year in a row. This goes to show that their extraordinary success in creating innovative products and brands with a strong commitment to their growing base of customers have not gone unnoticed. Over the last decade, the phenomenal success of ACB under the leadership of Thomas Shipley and Andrew Surwilo has been recognized and felicitated by industry watchers and analysts from different parts of the world.

Innovative Marketing Strategies Pushing A Skin Care Company Into High Growth

Five trends are reshaping the global skin care market.

1. The global inhabitants are becoming older – The vigorous longevity revolution of the 20^th century seems to have taken strong roots. Both the Western Countries and Japan have sizeable population over the age 50.

2. Increasing affluence in the emerging markets – Brazil, Russia, China and India have shown exponential growth in recent years. This has resulted in a growing demand for high end skin care products.

3. Scientific advances – Skin care companies by aggressively unveiling technologically advanced formulations are reaping benefits of better margins on sales. The rise in incomes in the emerging markets has also contributed to higher sales of pharmacy and masstige brands.

4. The desire to look ageless – With the increase in the number of ageing population, the pursuit for the fountain of youth is on the rise. People are taking better care of their skin because they want their outward appearances to reflect their youthfulness.

5. Awareness of health concerns in beauty products – Increased knowledge of the harmful effects of certain ingredients is leading to consumers’ preference to avoid chemicals, preservatives, colors and growth hormones. Skin care companies aware of the population’s health concerns are focusing on products that are safe.

The above trends are proving to be a challenge as well as an opportunity to persons like Thomas Shipley, who is heading Atlantic Coast Brands (ACB).

Shipley’s aim is that ACB must be the eventual destination of anti-ageing solutions. The products of Atlantic Coast Brands have proved its mettle by showing amazing results. The success was no less in part due to aggressive direct response marketing efforts initiated by Thomas Shipley.

The innovative marketing strategies guided by Shipley have put Atlantic Coast Brands into a fast lane. The company today is a leader in skin care with its strong assortment of iconic beauty brands. Thomas Shipley is presently Founder/CEO of the Atlantic Coast Brands.

Atlantic Coast Brands – Changing The Way You Think About Beauty Solutions

Atlantic Coast Brands or ACB develops and sells health and beauty products through iconic brands to millions of customers from all over the world. The brands that come under the purview of ACB include Hydroxatone, Keranique, Luminique, and Miracle Skin Transformer. The company is based in New Jersey and was founded by Andrew Surwilo and Thomas Shipley in 2005.


All the ACB products are scientifically formulated and clinically tested so that you get visible and real results within a relatively short time, if you are using these products as directed. If you are suffering from rampant hair fall or signs of aging on your skin, you can opt for the effective yet affordable solutions provided by ACB and look years younger than your actual age.

Atlantic Coast Brands has changed the way people think about skin or hair care products. It has pioneered the 360 degrees marketing approach, where a customer can buy when, where, and how he wants to. The products from these ACB brands are made available to potential customers primarily through the internet and also through newspapers and magazines. The idea is to ensure that a person wanting to procure any of the products from ACB has easy access to the same.

This flexibility of procuring beauty products through multiple channels within a 24x7 format has resulted in the formation of long lasting relationship between the brands and their respective customers. This in turn has added significantly to brand building, where first time users happy with product efficacy and easy availability have become loyal to ACB brands.


In this context, the fact that the Atlantic Coast Brands has been recognized as one of the fastest growing consumer products company in 2010 and 2011 should not come as any surprise. It has also won several awards and recognitions thereafter; for instance, in 2012 it has won the NJCC Business Achievement Award, another feather in its already illustrious cap.  

Hydroxatone Makes Andrew Surwilo’s Dream of an Effective Topical Anti Aging Product Come True

Tired of fighting a daily battle with your aging skin? Are you unable to hide the increasingly visible wrinkles and lines that are beginning to appear more prominently on your face? Are premium solutions failing you? Hydroxatone can be just what you are looking for. The advanced anti wrinkle formulation has proven capabilities to minimize the appearance of fine lines, wrinkles, and crow’s feet, and that too without suffering the pain, inconvenience, and exorbitant costs of invasive treatment methods.

The Pillars of Strength of ACB

A highly researched brand from Atlantic Coast Brands (ACB), pioneered by Andrew Surwilo, co-founder and a brilliant and highly successful businessman, Hydroxatone has become the most-trusted anti wrinkle cream available. Thomas Shipley, ACB's co-CEO and a pillar of strength of the company, has also played a major role in the spectacular success of the brand.

What Makes Hydroxatone Tick?

The effective anti aging cream delivers results on all types of skin and is recommended for women of all age groups. What makes Hydroxatone so effective when other similar brands have fallen by the wayside?

Hydroxatone works because it contains clinically proven and safe ingredients that are known to deliver real, visible results within the quickest possible time. What’s more? Hydroxatone can be used even on sensitive skin.

Hydroxatone is the creation of a renowned plastic surgeon backed by a team of experts with unmatched experience in their respective genre. The success of this advanced anti aging cream has given new hope to the aging demographic of America.

About ACB

Atlantic Coast Brands creates iconic beauty brands by developing scientifically advanced clinically tested products designed to deliver real results for its more than 10 Million customers worldwide.

Since 2005, ACB has been the pioneer in 360 degree marketing, revolutionizing how customers access beauty solutions.  By allowing our customers to buy when, where and how they wish, ACBsecures lasting customized relationships while strengthening brand awareness, brand messaging and loyalty.   No other beauty company gives their customers the flexibility and 24 hour multi channel access to world class brands as ACB.

Some facts about Atlantic Coast Brands:

• ACBhas aired more skincare television spots than Johnson & Johnson, L’Oreal, Proctor & Gamble – over 18 billion TV & Radio impressions since 2008
• ACBis a “Top 15” radio & TV advertiser, reaching as large an audience as Burger King and Verizon reaching over 7 billion viewers/listeners
• Award winning TV creative for HYDROXATONE Skin Care campaign 2010 & 2011
• Print advertising has reached more than 3 billion readers
• Recognized by Inc 500 as the 29th fastest-growing consumer products company in 2011, and 490th overall in 2010
• Named 2011’s #1 fastest growing company in New Jersey
• Voted #41 within the Household and Personal Products Industry by Happi 2012
• Winner of 2012 NJCC Business Achievement Award

Atlantic Coast Brands approaches the marketplace with a unique 360-degree perspective. 

Beauty consumers today have tremendous product choices and many channels to purchase, sample and try beauty products. Take a look at our 360-degree approach to Data Driven Marketing.

CEO: Andrew Surwilo

 

Source: http://atlanticcoastmediagroup.com/about-acmg/